We finally get to know what “4:44” means at the end of
We still don’t know what the mysterious “4:44” marketing
strategy is yet, maybe a Tidal film as the trailer suggested
or maybe its Jay Z’s next album , but whatever it is it
appears we’ll know in a matter of weeks. On Friday, new
banners/flyers started popping up in Hollywood teasing a
release date of June 30th.
In addition to the “6.30.17” date, Jay Z’s name is also now
appearing on the news posters, leaving fans wondering if
maybe his 13th studio album is dropping at the end of the
month after all?
For what it’s worth, Hov was just recently spotted in
Jamaica, where he reportedly shot a music video with reggae
legends Junior Reid and Damian Marley, as well as record
with Damian and Sister Nancy. Meanwhile, ATL producer
Zaytoven has also been teasing us of working with Hov in
the recent months as well.
Check out the new flyer via HipHopDX (below) and keep it
locked as we’ll continue to update you with information as
we receive it on what “4:44” really is.